Jeff Seymour, who won a Best Actor Gemini Award for his work on CTV's Eleventh Hour, co-created and starred in Jeff Ltd. as a power-mad marketing guru whose highly unconventional approach to his craft made him nothing but money - but whose ability to relate happily to the opposite sex was sadly lacking. Described by CTV as 'a funny, edgy half-hour', Jeff Ltd. was produced by Bootleg Films, and S. & S. Productions (who produced Balance for CTV, and An American in Canada and the Red Green Show for CBC).
The network gave it a sneak preview on March 1st 2006, at 9:30pm, with a 90-minute American Idol as the lead-in., and then began scheduling the 13-part series regularly on Wednesdays at 8:30pm, as well as on the Comedy Channel on Saturdays at 8:30pm. Starring with Jeff Seymour were Jessie Bond and Inga Cadranel.
Jeff Ltd. returned for a second season on February 10th 2007, on Saturdays at 9:30pm behind the also-returning Robson Arms. The first episode was directed by star Jeff Seymour. The series was not renewed for the 2007-2008 season.